An interesting article on New York Times Sunday Book Review really hit the spot for me about book covers. Chloë Schama raises the awareness that a plague of women’s backs is upon us in the book cover world. Women reveal only one side of themselves on an assortment of recent book covers. I used to think this cover cliché was only confined to chick-lit and pulp fiction. The subject matter also came up in conversations with book reps at BEA. A proposed cover for fiction, even literary fiction, most often features a faceless woman or a woman with her back facing the reader. Why is the faceless woman so popular, so ubiquitous? Sex appeal? Maybe. Woman’s body could be an appeal and that the exposure of a woman’s back might be the limit of censor. But, how would this benefit the industry that overwhelmingly attracts female consumers and employees? While there is nothing wrong to have book-cover suggestive of bodies and physical forces, a book cover is always the single most efficient and tell-tale way to signal whether a book has substance or not.